Legal
Cookie Policy
Last updated October 16, 2026
Effective date: October 16, 2026. This policy explains the cookies, browser storage and related tools used on the Biggins Exterminating Co. website.
Your cookie choices
Analytics and advertising tools stay off until you click "Accept all" on the cookie banner or scroll the page while the banner is showing. Scrolling while the banner is showing counts as accepting these tools. Google Tag Manager loads measurement and advertising tags only after you accept.
Use the "Cookie settings" link at the bottom of any page to switch analytics or advertising cookies off, or back on, at any time. We honor Global Privacy Control (GPC) signals.
Embedded content works separately
Some pages include embedded content, such as videos, maps, social media posts or reviews. Loading this content sends request information, such as your IP address and browser information, to its provider. The provider may use cookies or browser storage. Embedded content operates separately from the optional analytics and advertising controls. Google Maps may set its own cookies when the map loads. Vimeo receives requests for its player and videos and may use player cookies or browser storage, including for security and operation.
What the tools do and who provides them
The website uses tools for analytics, advertising, visitor identification, cookie choices, security, hosting and website features. These include tools that measure visits and ad results, show embedded content, deliver fonts and icons, and provide chat. The table lists the providers, purposes, cookies and browser storage.
| Tool | What it does | Cookies / storage (how long) | Links |
|---|---|---|---|
| Google Analytics 4 Google LLC | Measures how visitors find and use the website (pages viewed, approximate location, device and browser type) so we can improve it. | _ga cookie — 2 years (typical; not measured on this site)_ga_<id> cookie — 2 years (typical; not measured on this site) | Privacy policy Opt out |
| Google Fonts Google LLC | Delivers the website's typefaces; your browser requests them from Google's servers, which receive your IP address. | None found by our scan | Privacy policy |
| Pressable website hosting Automattic Inc. (Pressable) | Hosts the website; its servers process standard request data such as IP addresses in server logs. | None found by our scan | Privacy policy |
| Google Ads conversion tracking Google LLC | Measures which Google ads lead to calls, form requests or visits, and lets Google show our ads to people who visited this site. | _gcl_au cookie — not verifiedIDE cookie — not verified_gcl_ls local storage — not verified | Privacy policy |
| Google Tag Manager Google LLC | Loads the website's other measurement and advertising tags from one place. It runs only after a visitor accepts, because the tags it loads can track activity for advertising. | None found by our scan | Privacy policy |
| Visitor identification service (provider not publicly identified) Provider of the sitedataprocessing.com, id-visitors.com and processwebsitedata.com services | Tries to identify otherwise anonymous website visitors by matching their browser to identity data held by partner networks. | vv_session_id cookie — not verifiedvv_visitor_id cookie — not verifiedtuid cookie — not verified | — |
| Gauges website statistics Gauges (provided with Pressable hosting) | Counts page views for hosting-level traffic statistics. | None found by our scan | — |
| Elfsight widgets Elfsight LLC | Shows embedded content widgets from Elfsight on some pages; your browser loads them from Elfsight, which receives your IP address and browser details. | _cfuvid cookie — session (typical; not measured on this site)elfsight_viewed_recently cookie — not verifiedElfsight sets its own cookies on its servers (elfsight_viewed_recently, and _cfuvid from its Cloudflare network) to load and count widget views. | Privacy policy |
| Font Awesome icons Fonticons, Inc. | Delivers the icons used on the website; your browser requests them from Font Awesome's servers, which receive your IP address. | None found by our scan | Privacy policy |
| AQ website chat assistant AQ Marketing; replies are generated using Anthropic's AI service | Answers visitor questions in a chat window and, if the visitor chooses, collects contact and project details so the business can follow up. Chat messages and any details provided are kept by the business and its marketing agency, AQ Marketing, and sent to the business's CRM. | None found by our scan | — |
| Google advertising features (via Google Analytics) Google LLC | Google Analytics sends data to Google's advertising service (DoubleClick), which Google can use for advertising reporting and to recognize visitors across sites and devices. | None found by our scan | Privacy policy |
| Google Maps embed Google LLC | Shows an interactive map on some pages; your browser loads it from Google, which receives your IP address and may set its own cookies. | None found by our scan Google may set its own cookies when the map loads. | Privacy policy |
| LiveIntent identity network LiveIntent, Inc. | Identity-resolution network loaded by the visitor identification service; links browsers to identifiers used for advertising. | _li_dcdm_c cookie — not verified_lc2_fpi cookie — not verified_lc2_fpi_js cookie — not verified_li_duid local storage — not verifiedlidid cookie — 2 years (typical; not measured on this site) | Privacy policy |
| Cloudflare Turnstile Cloudflare, Inc. | Checks that form submissions come from a person rather than an automated bot. | None found by our scan | Privacy policy |
| Cloudflare security and delivery Cloudflare, Inc. | Protects the website and its forms from attacks and automated bots and helps deliver pages quickly. Cloudflare receives your IP address and browser details. | __cf_ob cookie — not verified_cfuvid cookie — session (typical; not measured on this site)__cf_bm cookie — session (typical; not measured on this site)cf_clearance cookie — session (typical; not measured on this site) | Privacy policy |
| Image, file and code hosting outside image, storage and code-library services (for example Unsplash, Pexels, Amazon S3, Google Cloud Storage, jsDelivr) | Some images, files and code libraries on the website are loaded from outside services, which receive your IP address and browser details. | None found by our scan | — |
| Search Atlas SEO tools Search Atlas (used by AQ Marketing) | Applies search-engine improvements to the website's pages (titles, descriptions, structured data); your browser loads it from Search Atlas, which receives the page address and your IP address. | None found by our scan | Privacy policy |
| CallTrackingMetrics call tracking CallTrackingMetrics, LLC | Shows a tracking phone number and records how you reached the website, so we can tell which ads and sources lead to calls. | None found by our scan | Privacy policy |
| Vimeo video embeds Vimeo.com, Inc. | Shows embedded Vimeo videos. Your browser requests the player and video from Vimeo, which receives request information. Player cookies or browser storage may be used, including for security and operation. | None found by our scan | Privacy policy |
| Cookie consent banner (part of this website) AQ Marketing (first party; no outside company involved) | Remembers the cookie choices you make on this site. If you allow analytics, your browser may also send this site, at most once a day, a list of the names of the cookies and similar storage it holds for this site — never their contents. The list is not stored with anything that identifies you, and it is used only to keep this Cookie Policy accurate. | aq_consent cookie — 180 daysaq_consent_report local storage — Until you clear your browser storage or withdraw analytics consent | — |
Tracking across other websites
Yes. Third parties may collect personally identifiable information about your online activities over time and across different websites when you use this website. Google Ads, Google's advertising features through Analytics, the visitor identification service and LiveIntent collect activity across other websites. The visitor identification service tries to identify otherwise anonymous visitors by matching their browser to identity data held by partner networks. LiveIntent links browsers to identifiers used for advertising.
Do Not Track
This website does not respond to browser Do Not Track signals. We do honor Global Privacy Control signals. You can also use the "Cookie settings" link at the bottom of any page to switch analytics or advertising cookies off or back on.
How long storage lasts
- Google Analytics cookies named _ga and those beginning with _ga_ last for 2 years.
- LiveIntent's lidid cookie lasts for 2 years.
- The aq_consent cookie remembers your cookie choices for 180 days.
- The aq_consent_report localStorage entry lasts until you clear your browser storage or withdraw analytics consent.
- Elfsight's _cfuvid cookie and Cloudflare's _cfuvid, __cf_bm and cf_clearance cookies are listed as session cookies.
- Durations have not been verified for the other listed Google Ads, visitor identification and LiveIntent storage, Elfsight's elfsight_viewed_recently cookie or Cloudflare's __cf_ob cookie.
If you allow analytics, your browser may also send this website, at most once a day, a list of the names of the cookies and similar storage it holds for this site. It does not send their contents. The list is not stored with anything that identifies you. It is used only to keep this Cookie Policy accurate.
Policy updates
We post the updated policy on this page with a new effective date.
Contact
Biggins Exterminating Company45 Brand Ave, Wilmington, MA 01887
Phone: (978) 658-5120
Document version 8e6a44909516